By Lloyd Carroll
When you think of rock-themed restaurants the visceral reaction is to think of the Hard Rock Café chain which has become a worldwide brand since it opened its first eatery in London forty years ago.
As the Hard Rock enters middle age it is getting a new competitor as the Rockography Café has just opened in Greenwich Village (504 Avenue of the Americas on the SE corner of 13th Street) with plans to open soon in Baltimore and LA.
You won’t find autographed guitars or gold records on the walls at Rockography as the owners have tried to instill a less glitzy, more CBGB’s-like neighborhood bar atmosphere.
You are treated to old school rock videos that you can’t even find on VH-1 Classic anymore that are shown continuously. In addition there are rarely seen photos such as Jim Morrison’s mug shot after being arrested in New Haven in December 1967 and Beatles backstage photos from their February 1964 appearance on “The Ed Sullivan Show.”
The Rockography’s signature dish is its deep-fried peanut butter and jelly sandwich but there is healthier fare as well such as grilled salmon and salads on the menu.
In keeping with its theme, Rockography serves Wines That Rock a company that was started by NYC vintner, connoisseur, and rock fan Howard Jackowitz. Among the selections are the Rolling Stones Forty Licks Merlot, Pink Floyd’s Dark Side of the Moon Cabernet Sauvignon, Woodstock Chardonnay and the Police’s Synchronicity Red Wine Blend. All of the bottles feature the original LP artwork.