iW BOT | Weekend Estimates: "Bruce" Leads, "Lake" Bombs – indieWIRE

Published on: 19th November, 2008

On one New York screen, Bruce Campbell’s “My Name is Bruce” led the iW BOT this weekend, according to initial estimates from Rentrak early this afternoon. Independently released through Bruce Campbell Entertainment, the critically reviled film earned a potent ,777 from its showing at the Sunshine Theater. Directed and starring Campbell, “Bruce” expands over the next two months, with Campbell himself touring to do Q & A’s.

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